
Billhead from Austin & Fountain Merchants, Greenwood, MS.
NEW DRY GOODS STORE
Mr. W. T. Fountain has leased the building now occupied by Mr. J. B. Pace, on Howard Street, and will open a first-class dry goods, dress goods and gents furnishing store therein on September 1. Mr. Fountain will carry a complete line of fine goods, and it is predicted that he will do a splendid business from the beginning. He possesses extensive experience, is a man of the strictest integrity and is regarded as one of the very best salesmen in the Delta. THE ENTERPRISE bespeaks for him that splendid success in his business venture, which he so truly deserves.
From the Greenwood Enterprise, June 13, 1902

Fountain's Big Busy Store, Greenwood, MS.
FOUNTAIN’S NEW STORE READY FOR OCCUPANCY
Magnificent Building with Modern Equipment throughout.
Three Times Floor Space.
Only a few finishing touches and Fountain’s magnificent new store will be ready for occupancy. Fixtures are all in place and being polished up. The big plate glass windows are here and being installed. Mr. Fountain has been in the East buying for the past five weeks. He is expected home the first of next week and when he gets here he will find his new store ready for him. The building is a handsome three story structure and is fitted out with every modern convenience and has fully three times the floor space of Fountain’s present quarters. The building has both electric passenger and freight elevators, and is heated with the latest approved heating system and the store will never be cold or chilly at any time. All of these have been completed. The water pipe fire protection system was installed in the building while it was being put up. This makes the building practically fireproof and reduces the insurance rates to $3.50 per $1,000. A ladies restroom and parlor with all conveniences to out of town shoppers. The store is complete to the smallest detail. Nothing has been overlooked; it is as complete as pains taking care and money can make it and will cost complete about $37,000.00. It is going to take a world of goods to fill it and an enormous trade to sustain it. It is a credit to Greenwood, would be a credit to any city, an enterprise that is worthy the backing, not only of this City and community, but of the entire Greenwood trade territory for a radius of fifty to a hundred miles. You will have to see this new store in all its’ completeness to realize what Mr. Fountain is doing for the mercantile business of Greenwood.
From the Greenwood Enterprise, August 14, 1914

Read about Fountain's Grand Opening.
More Fountain's articles.

The Mississippi Gift Co. and Turnrow Bookstore, circa 2006.
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